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Swan Beauty hires its first chief makeup artist in residence
Celebrity makeup artist Ash K. Holm joins the smart-mirror brand for a year-long education partnership.
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Patrick Ta and NikkieTutorials' pre-makeup routine, translated into steps you can actually follow
The K-beauty brand behind 350 million hydrogel masks just published a four-step base routine with two makeup artists. Here's how to run it, and when the sale makes it worth trying.
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ACT Beauty lands in New York with a turnkey pitch — worth a second look
One supplier, one contract, a finished product. Convenient for brands, but the fine print matters.
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Target's Beauty Studio rolls out to 600 stores, and Glamazon's Roadmap comes with it
The retailer's new discovery-led beauty format carries more than 1,600 products from 90 brands, most new to Target. One of them is built to end shade-matching guesswork.