Topic
Reading a skincare ingredient list: what order actually tells you
The top of the list is where the formula lives. The bottom is where the marketing does.
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Beauty
Topic
Swan Beauty hires its first chief makeup artist in residence
Celebrity makeup artist Ash K. Holm joins the smart-mirror brand for a year-long education partnership.
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Department store future: The return of the department store, explained
The anchors of the mall are not coming back as they were. They are coming back as something else.
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Patrick Ta and NikkieTutorials' pre-makeup routine, translated into steps you can actually follow
The K-beauty brand behind 350 million hydrogel masks just published a four-step base routine with two makeup artists. Here's how to run it, and when the sale makes it worth trying.
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ACT Beauty lands in New York with a turnkey pitch — worth a second look
One supplier, one contract, a finished product. Convenient for brands, but the fine print matters.
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Salon vs. box dye: the honest cost comparison
The price gap is real, but so is what each route buys you. Here is how to think about the tradeoff without a spreadsheet full of guesses.